BMW, BMW Mini, BMW Museum, BMW Classic

A long-running collaboration across campaigns, films, web series and some rather unusual ideas.

From the award-winning BMW Museum grüßt München and Freude hört nie auf for BMW Classic to Def Mini Records, a fictional record label complete with fake bands, music videos and documentaries.

And Vote for Tony: a MINI web series shot in Las Vegas, built around one simple promise — one million clicks for a free MINI Clubman.

Gold: Otto Car, "Freude hört nie auf"

Bronze: Digital Award ( Online Star), "BMW Museum grüß München"

Silver & Bronze: ADC, "Def Mini Records"

Gold: London International Awards, "Def Mini Records"

Silver: New York Festivals, "Def Mini Records"