10 Steps is a short piece with 10 clips. Each clip opens with a art scene catch phrase and shows a model in exclusive fashion made by NYC based designer Hamansutra.

CLIENT: SONY ERICSSON
AGENCY: HÄBERLEIN & MAUERER
PRODUCTION: STUDIO SEIDEL
DIRECTOR/PHOTO: FLORIAN SEIDEL

MOTION GFX: JAKUB MORAVEK

EDITING: SIMON GSTÖTTMAYR

PROGRAMMING: OKAPI

HEAD OF DEVELOPMENT: AXEL SCHILD

ART DIRECTOR: PATRICK KAISER

FASHION: Hamansutra.com

MUSIC: SIMONGE

SEEDING: elb-kind.de

PRINTS: GORDON SCHIRMER