10 Steps is a short piece with 10 clips. Each clip opens with a art scene catch phrase and shows a model in exclusive fashion made by NYC based designer Hamansutra.
User are motivated by the spot to deliver their own art in form of a picture to www.mobile sessions.com. All entries are being posted on the website in order to compete interactively with each other. Any user submitting a picture can vote.
Seeding was provided by elb-kind.de. The project was a huge success for Mobile Sessions SONY ERICSSON, generating an outstanding number of hits. 10 photo prints of each location were produced and made available in urban hip places with a high percentage of possible target group traffic. The result was phenomenal with everything being taken withing minutes.
Client: SONY ERICSSON
Agency: Häberlein & Mauerer
Production: Studio Seidel Creative Director: Florian Seidel
Motion GFX: Jakub Moravek Editor: Simon Gstöttmayr
